Last updated July 31, 2026

Privacy notice

Information this static page processes

The validation page reads campaign parameters in the address, such as UTM source, medium and campaign, to preserve them when a visitor follows a configured store link.

Button events may be stored locally in the visitor's browser for testing. A consent preference is also stored locally so the site can remember whether the visitor accepted or declined optional measurement.

Optional Google Analytics measurement

With the visitor's consent, the site loads Google Analytics 4 to measure page views, product views and checkout-button clicks. These events may include the product name, price, currency, whether the click came from the hero or pricing section, the landing-page variant and campaign parameters present in the page address.

Google Analytics is not loaded before consent. Google advertising storage, advertising user data and advertising personalization remain disabled. This site does not intentionally send medical information, payment credentials or workbook entries to Google. Google processes Analytics information under its own terms and privacy policies.

Optional Meta Pixel measurement

With the visitor's consent, the site loads the Meta Pixel provided by Meta Platforms. It may record a page view, a product-content view and a checkout-button click. Meta events are limited to the product identifier, content type, price, currency and item count where applicable. Campaign parameters, the landing-page variant and the position of the checkout button are not included as custom Meta event parameters.

The Pixel is not loaded before optional-measurement consent. This site does not intentionally send medical information, payment credentials or workbook entries to Meta. Meta processes Pixel information under its own terms and privacy policies.

Managing consent

Visitors can accept optional measurement, continue with essential functionality only, or reopen Cookie settings from the footer. Declining optional measurement does not disable access to the product page or checkout.

Purchases

Purchases are completed on Payhip. Payhip processes payment and account information under its own privacy notice. This static page does not collect card or PayPal credentials.

Server-side purchase measurement

After a completed paid order, Payhip may send order information to a secure Cloudflare Worker operated for Calm Nest Studio. The Worker verifies that the notification came from Payhip and does not store the webhook payload in a customer database.

Server-side Meta Purchase measurement is disabled by default because Payhip does not provide the Worker with the visitor's optional-measurement choice. If this measurement is enabled after an appropriate legal basis has been documented, the Worker may send Meta Platforms a Purchase event limited to the event time, a deduplication identifier, the First Baby Ready website address, product identifier, item count, order value, currency, the purchaser's IP address when supplied by Payhip, and a normalized email address protected with SHA-256 hashing. It does not send Payhip URLs, campaign parameters, card details, PayPal credentials, medical information or workbook entries to Meta.

This server-side measurement is separate from the optional browser-based Meta Pixel described above. Meta, Payhip and Cloudflare process information under their respective terms and privacy notices.

Health information

Do not send private medical information through a general support channel. The product is not a medical service.